Writing & Thinking
Thoughts on marketing strategy, automation engineering, AI tools, and the intersection of creative and technical work.
2026
2025: The Year I Built Systems, Not Just Campaigns
How shifting from tactical marketing to systems thinking transformed my approach to digital marketing, automation, and content infrastructure in 2025.
2025
Designing for Doubt: The Psychology Behind Content That Gets Watched Twice
The best performing short-form content isn't the clearest — it's the content that makes you watch twice. Here's the psychology behind rewatch optimization and how to engineer it.
2025
Complete Guide: Connect WordPress to Claude Desktop with MCP
Step-by-step guide to connecting WordPress to Claude Desktop using Model Context Protocol (MCP). Includes real-world troubleshooting tips and practical content creation workflows.
2025
Building an Automated Job Search Pipeline with AI
How I built an end-to-end automated job search system using Python, Claude AI, Qdrant RAG, and Playwright for multi-platform scraping, AI scoring, and auto-generated cover letters.
2025
How We Replaced Black Friday Discounts with Relationship-Driven Revenue
A case study on how a two-phase, values-first Q4 campaign used gratitude activation, tiered segmentation, 1:1 sales outreach, and ambassador referrals to close revenue gaps without deep discounting.
2025
How to Automate Podcast Show Notes with Activepieces and Perplexity AI
A complete walkthrough of automating weekly podcast content preparation using Activepieces, Perplexity AI, Google Docs, Discord, and FormBricks — from news sourcing to formatted show notes.