Writing & Thinking
Thoughts on marketing strategy, automation engineering, AI tools, and the intersection of creative and technical work.
2026
Building a Self-Improving Multi-Agent AI Stack on a Mac Mini
How I built NxtOps - 7 specialized AI agents with a feedback loop that makes the system smarter over time.
2026
How I Cut Our Google Ads Budget 58% and Maintained Pipeline
A framework for doing more with radically less - backed by real numbers from a $3.3M enrollment cycle.
2026
2025: The Year I Built Systems, Not Just Campaigns
How shifting from tactical marketing to systems thinking transformed my approach to digital marketing, automation, and content infrastructure in 2025.
2025
Designing for Doubt: The Psychology Behind Content That Gets Watched Twice
The best performing short-form content isn't the clearest - it's the content that makes you watch twice. Here's the psychology behind rewatch optimization and how to engineer it.
2025
Complete Guide: Connect WordPress to Claude Desktop with MCP
Step-by-step guide to connecting WordPress to Claude Desktop using Model Context Protocol (MCP). Includes real-world troubleshooting tips and practical content creation workflows.
2025
The AI-Powered Job Search Pipeline That Applies While You Sleep
A 6-layer automated system: scrape, score, generate, apply, track - with a human in the loop.