Writing & Thinking
Thoughts on marketing strategy, automation engineering, AI tools, and the intersection of creative and technical work.
2026
How to Use a Google Ads N-Gram Script to Find Hidden Keyword Winners (and Losers)
Learn how a Google Ads n-gram script breaks your search terms into individual words and phrases so you can cut wasted spend, find new keywords, and optimize campaigns faster.
2026
The Gratitude Campaign: A Black Friday Alternative That Outperformed Discounts
How a coaching certification company replaced Black Friday discounts with a 'Leading with Gratitude' campaign that drove higher enrollment through community and recognition.
2026
MCP Servers for Marketers: Connect Your AI to Everything
A practical guide to Model Context Protocol servers - the universal adapters that let your AI assistant control HubSpot, Google Ads, and more.
2026
Reddit as a Lead Gen Channel: Daily Prospect Discovery with n8n
An automated workflow that finds coaching prospects on Reddit every day and delivers an actionable digest.
2026
The AI Lead Magnet That Qualifies While It Chats
Building a RAG-powered conversational widget that provides value and scores leads simultaneously.
2026
Scoring 5,000 Influencers with AI: An Automated Enrichment Pipeline
How I built an n8n workflow that scrapes LinkedIn and Instagram data for 5,000+ contacts and classifies them into influencer tiers.