What every scaling business is actually looking for:
Growth marketing leader. Automation architect. 10+ years turning data into pipeline, code into campaigns, and creative into conversions. Most recently directing marketing at iPEC Coaching; now building AI-powered growth systems at Whtnxt and seeking new opportunities.
Impact by the Numbers
Experience
- › Founded marketing automation consultancy building AI-powered growth systems for small and mid-size businesses
- › Architected end-to-end automation stacks using n8n, Claude API, HubSpot, and custom RAG pipelines for lead gen
- › Built self-hosted multi-agent AI infrastructure with Docker, Qdrant vector memory, and NocoDB logging
- › Deployed quiz funnels, AI chatbot lead magnets, and automated nurture sequences driving client pipeline growth
- › Led 4-person marketing team across 5 business lines managing $245K annual budget with 40% efficiency gains
- › Maintained 5.95x ROAS and $2.5M marketing-attributed revenue (30% of company total) through 58% budget cut
- › Scaled campaign portfolio 357% deploying 100+ variations across Google Ads and Meta ad platforms
- › Google Ads: 3,179 conversions at 6.8% CTR; Meta: 1.1M reach, 74% CPC reduction, 487% volume increase YoY
- › Pioneered quiz funnels achieving 30–50% conversion rates vs 5–15% industry standard
- › Built end-to-end HubSpot automation with multi-touch attribution, AI lead scoring, and n8n orchestration
- › Drove applications for charter school network of 23,000 scholars across 20 campuses, contributing $20M+ in funds
- › Optimized HubSpot with automated workflows for lead nurturing, scoring, and segmentation; 75% re-enrollment rate
- › Developed and executed targeted digital media campaigns achieving 7% YoY increase in launch applications
- › Leveraged data and cross-team collaboration to optimize marketing efforts resulting in 4,000+ applications
- › Supported graduate lead generation, editorials, and university web presence through content and dev collaboration
- › Produced engaging digital content leveraging SEO best practices, leading to 15% growth in homepage engagement
- › Increased page durations by 6.3% through multimedia integration and analytics-driven content strategies
- › Founded B2B video production and brand narrative studio serving clients across tech, education, and lifestyle
- › Produced documentary-style brand films, event coverage, and commercial content from concept through post-production
- › Directed multi-camera shoots, interviews, and promotional campaigns for corporate and editorial clients
- › Built long-term client relationships through strategic storytelling that drives engagement and brand awareness
- › Managed district flagship social and digital platforms, producing original content that grew engagement by 30%
- › Contributed to strategic brand and content marketing, growing student retention by 7% during transition years
- › Spearheaded campaigns resulting in 15% YoY enrollment increase for students moving from private to public school
- › Led 6% year-over-year growth in newsletter engagement through content marketing and audience segmentation
- › Won 20+ TSPRA Gold awards; 4 consecutive Professional Achievement Awards
- › Produced branded editorial content contributing to $1.4M in funding over 4 rounds during the publication's startup phase
- › Developed and produced over 150 videos from concept to completion as a white-label video production service
- › Optimized channel-specific content for maximum reach, resulting in 20% increase in advertiser form conversions
Systems I've Built
NxtOps - Multi-Agent AI Stack
Self-hosted orchestration platform: 7 Claude Code agents with per-agent permissions, n8n workflows, Qdrant vector memory, NocoDB logging, Langfuse tracing. Runs on Docker/Portainer on Mac Mini M2 Pro.
Automated Job Search Pipeline
End-to-end system: JobSpy multi-platform scraping > Claude AI scoring (0-100) > auto-generated cover letters via Qdrant RAG > Playwright browser automation > NocoDB + HubSpot pipeline tracking.
Influencer Enrichment Pipeline
Scored 5,000+ graduate contacts using Crawl4AI + Apify LinkedIn/Instagram scraping, automated influencer tier classification (A/B/C), and HubSpot property sync for outreach sequencing.
AI Lead Magnet Chat Widget
RAG-powered conversational widget for a coaching certification company: Supabase vector store, n8n orchestration, contextual coaching assessment that qualifies leads while providing value.
Bricks Builder MCP Server
Open-source MCP server enabling AI-assisted WordPress page building with Bricks Builder - bridging no-code site building with programmatic control.
Weekly Marketing Report Automation
n8n workflow pulling Google Ads, HubSpot, and Meta Ads data into a weekly digest with AI-generated summaries and anomaly detection - delivered via branded HTML email.
Technical Stack
Marketing & Analytics
Automation & AI
Development
Infrastructure
Ventures
Whtnxt
Marketing automation consultancy - AI-powered growth systems for SMBs
Giddm Games
TCG content & affiliate marketing - MetaZoo Cryptids podcast + community
MetaZoo Cryptids
TCG content hub - MetaZoo news, strategy guides, and collector community
Chalupa Productions
B2B video production and brand narrative studio
Latest from the Blog
How to Use a Google Ads N-Gram Script to Find Hidden Keyword Winners (and Losers)
Learn how a Google Ads n-gram script breaks your search terms into individual words and phrases so you can cut wasted spend, find new keywords, and optimize campaigns faster.
The Gratitude Campaign: A Black Friday Alternative That Outperformed Discounts
How a coaching certification company replaced Black Friday discounts with a 'Leading with Gratitude' campaign that drove higher enrollment through community and recognition.
MCP Servers for Marketers: Connect Your AI to Everything
A practical guide to Model Context Protocol servers - the universal adapters that let your AI assistant control HubSpot, Google Ads, and more.
Creative Work
Before the spreadsheets and the APIs, there was a camera and a darkroom. My creative practice spans documentary photography, alternative process printmaking (chemigrams, ziatypes, foil prints), glitch art, and video production. This creative foundation informs everything I build - systems should be as intentional as compositions.
Recognition
20+ TSPRA Gold Awards (Video, Newsletter, Marketing) · 4× Highland Park ISD Professional Achievement Award · Featured in Art214, 30 Under 30, Art in the Atrium exhibitions · HubSpot Certified: Inbound Marketing, Content Marketing, SEO