Writing & Thinking
Thoughts on marketing strategy, automation engineering, AI tools, and the intersection of creative and technical work.
2026
How I Built a Repeatable PPC Audit Pipeline That Runs in 2 Hours
Most demand gen teams treat competitive intelligence as a quarterly exercise. I built a four-stage pipeline that produces a prospect audit in two hours using DataForSEO, on-page crawlers, and Claude Code.
2026
Why Sales Stopped Believing Your Leads
Scoring models alone don't fix the marketing and sales handoff. Belief does. Why autonomy and co-build with sales determine whether lead programs actually convert.
2026
The Agentic Mix: Why Running Everything on One AI Model Is the New Single-Channel Marketing
Token monopolization is the new walled garden. Here's why I treat my AI stack like a media mix — and what that looks like in practice.
2026
The Productivity Stack Nobody's Selling You
I run my agency, job search, book, and personal life from one VS Code window. Here's the orchestrator pattern that made it work.
2026
I Tested TOON Format on My AI Agent Stack and Cut Token Usage by 40%
How switching from JSON to TOON encoding in my MCP servers reduced AI agent token consumption by 30-45% on real production queries. Full benchmark data and implementation guide.
2026
Stop Fixing Your Weaknesses. Find Your Fulcrum.
Most people end Q1 asking what they should get better at. That's the wrong question. The better question is where you already have leverage.