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Marketing Stack Audit
Check off the marketing capabilities you have in place. Get a maturity score with specific recommendations for closing gaps.
Analytics & Attribution
Google Analytics 4 configured with events+10
UTM parameters used consistently+8
Multi-touch attribution model in place+12
Conversion tracking on all key actions+10
Regular reporting cadence (weekly/monthly)+8
CRM & Pipeline
CRM platform in use (HubSpot, Salesforce, etc.)+10
Lead scoring system configured+8
Automated lead nurture sequences+10
Pipeline stages defined and tracked+8
Contact segmentation strategy+6
Paid Media
Search campaigns with keyword strategy+8
Negative keyword management+6
Retargeting/remarketing campaigns active+8
A/B testing ad creative regularly+6
ROAS or CPA targets defined and monitored+8
Automation & AI
Marketing automation platform configured+10
Automated workflows for repetitive tasks+10
AI tools integrated (content, scoring, insights)+8
Data sync between platforms automated+8
Automated alerts for anomalies or thresholds+6
Content & SEO
Content calendar with regular publishing+6
SEO keyword research guiding content+6
Technical SEO basics covered (speed, mobile, meta)+8
Content repurposing across channels+4
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